Unlocking your essay’s unique hook for impact
Discover how to craft essays with substance, authenticity, and a unique hook that sets you apart.


Senior Consultant at Admissionado
Rob Franklin is a Senior Consultant at Admissionado with four years of experience tutoring high school students in the Bay Area and a strong background in both creative and academic writing. His professional experience includes work in journalism, consulting, fine art, and e-commerce. He earned a B.A. in Political Science with a minor in Creative Writing from Stanford University, as well as an MFA from NYU’s Creative Writing program. A sharp and thoughtful reader, Rob excels at identifying small details and fine-tuning essays to maximize their impact.


Discover how to craft essays with substance, authenticity, and a unique hook that sets you apart.

Learn how to authentically integrate identity, leverage recommendations, and adapt to new admissions challenges.